Purchase intention on naturally dyed clothing depending on fabric benefit sought and attitudes - A cross-cultural study between Korea and the United States - View count 1558

Jongmyoung Choi, Sookhyun Kim

The Research Journal of the Costume Culture :: Vol.22 No.2 pp.183-197

DOI:https://doi.org/10.7741/rjcc.2014.22.2.183

Effects of perceived interactivity on purchase intention of mobile fashion shopping malls View count 3999

Suyun Shin^†, Minjung Kim

The Research Journal of the Costume Culture :: Vol.21 No.6 pp.891-906

DOI:https://doi.org/10.7741/rjcc.2013.21.6.891

The influence of consumers’ sports involvement on their attitudes to sports sponsorship of sportswear, brand equity, and purchase intention View count 3990

Choon Sup Hwang^†, Mi Hyoun Choi^*

The Research Journal of the Costume Culture :: Vol.21 No.6 pp.921-937

DOI:https://doi.org/10.7741/rjcc.2013.21.6.921

The effect of UNIQLO’s online and offline brand images on the purchase intention as a multichannel brand View count 3589

Jieyurn Kim^†

The Research Journal of the Costume Culture :: Vol.21 No.1 pp.42-56

DOI:https://doi.org/10.7741/rjcc.2013.21.1.042

A Study on Consumers' Buying Intention toward Fashion Goods through Global Internet Shopping Malls View count 3995

Hyun-Mee Lee^†

The Research Journal of the Costume Culture :: Vol.20 No.4 pp.573-593

DOI:https://doi.org/10.7741/rjcc.2012.20.4.573

The Effects of VM Components on Store Image and Purchasing Intention of Fashion Stores - Focused on Facade Color and Show Window Type - View count 5084

Mi-sook Lee^†

The Research Journal of the Costume Culture :: Vol.20 No.3 pp.416-429

The Effects of Sportswear Brands' Country-of-Origin on Purchase Intention in Terms of Brand Personality as Perceived by Chinese University Students View count 3088

Yong-Sook Kim^†, Fang-Fang Zhang^*

The Research Journal of the Costume Culture :: Vol.20 No.2 pp.208-221