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Psychological mechanisms in the acceptance of live commerce services View count 211

Mi Young Choi

The Research Journal of the Costume Culture :: Vol.33 No.3 pp.304-321

DOI:https://doi.org/10.29049/rjcc.2025.33.3.304

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The characteristics of fashion live commerce channels and consumer trust View count 1543

Shinyoung Park, Su-yun Shin

The Research Journal of the Costume Culture :: Vol.29 No.5 pp.665-678

DOI:https://doi.org/10.29049/rjcc.2021.29.5.665

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The effect of information source and content informativeness on acceptance intention in a live commerce shopping environment View count 1271

Mi Young Choi

The Research Journal of the Costume Culture :: Vol.29 No.4 pp.554-571

DOI:https://doi.org/10.29049/rjcc.2021.29.4.554

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The effect of live commerce’s para-social interaction on satisfaction with the experience View count 2030

Hyojung Kim, Minjung Park

The Research Journal of the Costume Culture :: Vol.28 No.6 pp.719-737

DOI:https://doi.org/10.29049/rjcc.2020.28.6.719

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