Analyzing fashion item purchase patterns and channel transition patterns using association rules and brand loyalty in big data View count 849

Ki Yong Kwon

The Research Journal of the Costume Culture :: Vol.32 No.2 pp.199-214

DOI:https://doi.org/10.29049/rjcc.2024.32.2.199

The relationship between experiential marketing using makeup services and theme park participants’ satisfaction, loyalty and intention to return View count 1219

Ye-won Jo, Young-Ju Rhee

The Research Journal of the Costume Culture :: Vol.29 No.5 pp.706-718

DOI:https://doi.org/10.29049/rjcc.2021.29.5.706

The effects of makeup service marketing mix on customer revisit intention View count 1646

Ji-Yeon Kang

The Research Journal of the Costume Culture :: Vol.29 No.1 pp.87-102

DOI:https://doi.org/10.29049/rjcc.2021.29.1.87

The impact of the experience marketing satisfaction with fashion lifestyle shops on purchase intention and loyalty View count 2717

Min-kyung Kim, Jihun Yu

The Research Journal of the Costume Culture :: Vol.27 No.2 pp.109-122

DOI:https://doi.org/10.29049/rjcc.2019.27.2.109

The influences of the SNS(WEIBO) characteristics of Chinese fashion brands on perceived usefulness, satisfaction, and brand loyalty View count 1607

Jingwen Zhang, Mi Sook Kim

The Research Journal of the Costume Culture :: Vol.26 No.1 pp.82-94

DOI:https://doi.org/10.29049/rjcc.2018.26.1.082

The influence of consumers’ personality types on perceived risk to loyalty and purchase intentions View count 1634

Jihun Yu, Sang In Lee

The Research Journal of the Costume Culture :: Vol.25 No.5 pp.682-693

DOI:https://doi.org/10.29049/rjcc.2017.25.5.682

A study on sports commitment, brand satisfaction, and brand loyalty of female university students in their 20’s View count 3187

YoungJu Rhee

The Research Journal of the Costume Culture :: Vol.23 No.4 pp.673-685

DOI:https://doi.org/10.7741/rjcc.2015.23.4.673

A study on the effects of the characteristics of fashion brand's mobile SNS on brand attachment and brand loyalty View count 1793

Yoojung Lee, YoungJu Rhee

The Research Journal of the Costume Culture :: Vol.22 No.5 pp.848-861

DOI:https://doi.org/10.7741/rjcc.2014.22.5.848

A Study on Sportswear Brand Loyalty and Purchase Behaviors according to Lifestyles of 20's Single Women View count 4388

Su-Yun Shin^†, Hae Seung Suh

The Research Journal of the Costume Culture :: Vol.20 No.4 pp.500-514

DOI:https://doi.org/10.7741/rjcc.2012.20.4.500

The Effects of College Students' Perceived Value of and Satisfaction with Loyalty Programs on Customer Loyalty in Fashion Firms View count 2061

Myung-Sun Chung^†, Seong-Rae Ju

The Research Journal of the Costume Culture :: Vol.20 No.3 pp.378-391