Article List
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Impact of Instagram personalized fashion advertising on consumer perception and behavior View count 170
The Research Journal of the Costume Culture :: Vol.33 No.2 pp.129-154
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Heterotopia images of fashion space represented on Instagram - Focusing on the case of Ader Space in Korea - View count 1082
The Research Journal of the Costume Culture :: Vol.31 No.4 pp.467-488
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The effect of Instagram beauty influencers’ attributes on product attitude and purchase intention View count 1308
The Research Journal of the Costume Culture :: Vol.30 No.2 pp.243-261
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A study on multi-persona fashion images in Instagram View count 1149
The Research Journal of the Costume Culture :: Vol.29 No.4 pp.603-615
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How Instagram usage time and spending on fashion products affects product attitude and purchase intention according to influencer type View count 1582
The Research Journal of the Costume Culture :: Vol.28 No.6 pp.875-889
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Effects of game dynamics on consumer responses in Instagram marketing View count 2673
The Research Journal of the Costume Culture :: Vol.27 No.2 pp.154-168
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Social curation as an advertising tool View count 3039
The Research Journal of the Costume Culture :: Vol.23 No.3 pp.498-511
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