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Analysis of preferences and purchase intentions for fashion brands on ZEPETO
The Research Journal of the Costume Culture :: Vol.32 No.5 pp.597-618
DOI:https://doi.org/10.29049/rjcc.2024.32.5.597
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The Research Journal of the Costume Culture :: Vol.32 No.4 pp.453-467
DOI:https://doi.org/10.29049/rjcc.2024.32.4.453
Open abstract -
Attributes of the metaverse and consumers’ perceived values of fashion brands in virtual spaces
The Research Journal of the Costume Culture :: Vol.32 No.3 pp.321-333
DOI:https://doi.org/10.29049/rjcc.2024.32.3.321
Open abstract -
A study on the perception of the metaverse and luxury fashion brands
The Research Journal of the Costume Culture :: Vol.32 No.2 pp.125-147
DOI:https://doi.org/10.29049/rjcc.2024.32.2.125
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Examining conducting Hanbok fashion shows in the metaverse
The Research Journal of the Costume Culture :: Vol.31 No.2 pp.173-192
DOI:https://doi.org/10.29049/rjcc.2023.31.2.173
Open abstract