A study on the effect of consumption value satisfaction on brand image and repurchase intention of eco-friendly fashion products View count 489

Min-kyung Kim

The Research Journal of the Costume Culture :: Vol.32 No.4 pp.564-576

DOI:https://doi.org/10.29049/rjcc.2024.32.4.564

Evaluation of communication effectiveness of cruelty-free fashion brands View count 630

Yeong-Hyeon Choi, Sangyung Lee

The Research Journal of the Costume Culture :: Vol.32 No.2 pp.247-259

DOI:https://doi.org/10.29049/rjcc.2024.32.2.247

Message framing of sustainable marketing for luxury fashion brands impacting consumer attitudes toward the brands View count 811

Eun-Jung Lee

The Research Journal of the Costume Culture :: Vol.32 No.1 pp.1-16

DOI:https://doi.org/10.29049/rjcc.2024.32.1.1

Effects of fashion product image preference on brand image importance and advertising factor evaluation of working women View count 2124

Hyun-Jung Lee, Kyu-Hye Lee

The Research Journal of the Costume Culture :: Vol.24 No.3 pp.324-335

DOI:https://doi.org/10.7741/rjcc.2016.24.3.324

How consistency of brand image and advertising image for parent and extended brands affects brand attitude View count 1927

Ji-Yeon Lee^†, Hyun-Jung Lee

The Research Journal of the Costume Culture :: Vol.21 No.4 pp.546-561

DOI:https://doi.org/10.7741/rjcc.2013.21.4.546

The effect of UNIQLO’s online and offline brand images on the purchase intention as a multichannel brand View count 3588

Jieyurn Kim^†

The Research Journal of the Costume Culture :: Vol.21 No.1 pp.42-56

DOI:https://doi.org/10.7741/rjcc.2013.21.1.042