Analyzing fashion item purchase patterns and channel transition patterns using association rules and brand loyalty in big data View count 859

Ki Yong Kwon

The Research Journal of the Costume Culture :: Vol.32 No.2 pp.199-214

DOI:https://doi.org/10.29049/rjcc.2024.32.2.199

Perceived values, price fairness, and behavioral intentions toward luxury fashion brands - A comparison of luxury, luxury-bargain, and non-luxury consumers - View count 3543

Chae Mi Lim

The Research Journal of the Costume Culture :: Vol.27 No.1 pp.20-32

DOI:https://doi.org/10.29049/rjcc.2019.27.1.020

The influences of the SNS(WEIBO) characteristics of Chinese fashion brands on perceived usefulness, satisfaction, and brand loyalty View count 1608

Jingwen Zhang, Mi Sook Kim

The Research Journal of the Costume Culture :: Vol.26 No.1 pp.82-94

DOI:https://doi.org/10.29049/rjcc.2018.26.1.082

Effect of perceived luxuriousness on brand equity View count 1841

Ju-Young M. Kang, Jieun Kim

The Research Journal of the Costume Culture :: Vol.24 No.5 pp.697-708

DOI:https://doi.org/10.7741/rjcc.2016.24.5.697

A study on sports commitment, brand satisfaction, and brand loyalty of female university students in their 20’s View count 3189

YoungJu Rhee

The Research Journal of the Costume Culture :: Vol.23 No.4 pp.673-685

DOI:https://doi.org/10.7741/rjcc.2015.23.4.673

A study on the effects of the characteristics of fashion brand's mobile SNS on brand attachment and brand loyalty View count 1793

Yoojung Lee, YoungJu Rhee

The Research Journal of the Costume Culture :: Vol.22 No.5 pp.848-861

DOI:https://doi.org/10.7741/rjcc.2014.22.5.848

A Study on Sportswear Brand Loyalty and Purchase Behaviors according to Lifestyles of 20's Single Women View count 4388

Su-Yun Shin^†, Hae Seung Suh

The Research Journal of the Costume Culture :: Vol.20 No.4 pp.500-514

DOI:https://doi.org/10.7741/rjcc.2012.20.4.500