:: The Research Journal of the Costume Culture ::

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Comparative research on the preferences and choices of distribution channels depending on the consumption characteristics on fashion consumer View count 627

Sang In Lee, Jihun Yu

The Research Journal of the Costume Culture :: Vol.31 No.3 pp.361-378

DOI:https://doi.org/10.29049/rjcc.2023.31.3.361

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Marketing strategy effects on brand interest and consumer behavior to establish a consumer relationship in fashion brand stores View count 1271

Sang In Lee, Jihun Yu

The Research Journal of the Costume Culture :: Vol.29 No.5 pp.634-650

DOI:https://doi.org/10.29049/rjcc.2021.29.5.634

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