Analyzing fashion item purchase patterns and channel transition patterns using association rules and brand loyalty in big data View count 969

Ki Yong Kwon

The Research Journal of the Costume Culture :: Vol.32 No.2 pp.199-214

DOI:https://doi.org/10.29049/rjcc.2024.32.2.199

The relationship between experiential marketing using makeup services and theme park participants’ satisfaction, loyalty and intention to return View count 1241

Ye-won Jo, Young-Ju Rhee

The Research Journal of the Costume Culture :: Vol.29 No.5 pp.706-718

DOI:https://doi.org/10.29049/rjcc.2021.29.5.706

The effects of makeup service marketing mix on customer revisit intention View count 1667

Ji-Yeon Kang

The Research Journal of the Costume Culture :: Vol.29 No.1 pp.87-102

DOI:https://doi.org/10.29049/rjcc.2021.29.1.87

The impact of the experience marketing satisfaction with fashion lifestyle shops on purchase intention and loyalty View count 2759

Min-kyung Kim, Jihun Yu

The Research Journal of the Costume Culture :: Vol.27 No.2 pp.109-122

DOI:https://doi.org/10.29049/rjcc.2019.27.2.109

Perceived values, price fairness, and behavioral intentions toward luxury fashion brands - A comparison of luxury, luxury-bargain, and non-luxury consumers - View count 3611

Chae Mi Lim

The Research Journal of the Costume Culture :: Vol.27 No.1 pp.20-32

DOI:https://doi.org/10.29049/rjcc.2019.27.1.020

The influences of the SNS(WEIBO) characteristics of Chinese fashion brands on perceived usefulness, satisfaction, and brand loyalty View count 1626

Jingwen Zhang, Mi Sook Kim

The Research Journal of the Costume Culture :: Vol.26 No.1 pp.82-94

DOI:https://doi.org/10.29049/rjcc.2018.26.1.082

The influence of consumers’ personality types on perceived risk to loyalty and purchase intentions View count 1655

Jihun Yu, Sang In Lee

The Research Journal of the Costume Culture :: Vol.25 No.5 pp.682-693

DOI:https://doi.org/10.29049/rjcc.2017.25.5.682

Effect of perceived luxuriousness on brand equity View count 1884

Ju-Young M. Kang, Jieun Kim

The Research Journal of the Costume Culture :: Vol.24 No.5 pp.697-708

DOI:https://doi.org/10.7741/rjcc.2016.24.5.697

A study on sports commitment, brand satisfaction, and brand loyalty of female university students in their 20’s View count 3221

YoungJu Rhee

The Research Journal of the Costume Culture :: Vol.23 No.4 pp.673-685

DOI:https://doi.org/10.7741/rjcc.2015.23.4.673

A study on the effects of the characteristics of fashion brand's mobile SNS on brand attachment and brand loyalty View count 1811

Yoojung Lee, YoungJu Rhee

The Research Journal of the Costume Culture :: Vol.22 No.5 pp.848-861

DOI:https://doi.org/10.7741/rjcc.2014.22.5.848

A Study on Sportswear Brand Loyalty and Purchase Behaviors according to Lifestyles of 20's Single Women View count 4411

Su-Yun Shin^†, Hae Seung Suh

The Research Journal of the Costume Culture :: Vol.20 No.4 pp.500-514

DOI:https://doi.org/10.7741/rjcc.2012.20.4.500

The Effects of College Students' Perceived Value of and Satisfaction with Loyalty Programs on Customer Loyalty in Fashion Firms View count 2078

Myung-Sun Chung^†, Seong-Rae Ju

The Research Journal of the Costume Culture :: Vol.20 No.3 pp.378-391

Store Attributes as Determinants of Store Loyalty - Moderating Effect of Rural versus Urban Apparel Shoppers - View count 2341

Jung Eun Lee^†, Cho Jung Rim, Leslie Stoel

The Research Journal of the Costume Culture :: Vol.20 No.1 pp.99-110