A study on the perception of the metaverse and luxury fashion brands View count 714

Hosun Lim

The Research Journal of the Costume Culture :: Vol.32 No.2 pp.125-147

DOI:https://doi.org/10.29049/rjcc.2024.32.2.125

The relationship between consumer experience, image perception, and word-of-mouth intention in standalone pop-up stores and pop-ups within department stores View count 572

Zhuying Piao, In-Hyoung Park, Ruiyu Wu, Jae-Eun Chung

The Research Journal of the Costume Culture :: Vol.32 No.2 pp.260-286

DOI:https://doi.org/10.29049/rjcc.2024.32.2.260

Message framing of sustainable marketing for luxury fashion brands impacting consumer attitudes toward the brands View count 817

Eun-Jung Lee

The Research Journal of the Costume Culture :: Vol.32 No.1 pp.1-16

DOI:https://doi.org/10.29049/rjcc.2024.32.1.1

The effect of attribute evaluation and consumption value on the purchase involvement in the global luxury fashion brands View count 2827

Mun Young Kim

The Research Journal of the Costume Culture :: Vol.28 No.2 pp.215-228

DOI:https://doi.org/10.29049/rjcc.2020.28.2.215

Perceived values, price fairness, and behavioral intentions toward luxury fashion brands - A comparison of luxury, luxury-bargain, and non-luxury consumers - View count 3538

Chae Mi Lim

The Research Journal of the Costume Culture :: Vol.27 No.1 pp.20-32

DOI:https://doi.org/10.29049/rjcc.2019.27.1.020

Luxury, sustainability and the future - The case study of Burberry - View count 5234

Su Yun Bae

The Research Journal of the Costume Culture :: Vol.27 No.1 pp.64-71

DOI:https://doi.org/10.29049/rjcc.2019.27.1.064

Artistic expression in fashion film of Prada View count 2013

Seo Hee Beom, Eunhyuk Yim

The Research Journal of the Costume Culture :: Vol.26 No.6 pp.888-898

DOI:https://doi.org/10.29049/rjcc.2018.26.6.888

Luxury value-based segmentation, brand personality, and purchase behavior of Mongolian female consumers View count 1483

Ganbold Amarjargal, Jonghoon Kim, Jee-Sun Park

The Research Journal of the Costume Culture :: Vol.26 No.3 pp.427-449

DOI:https://doi.org/10.29049/rjcc.2018.26.3.427

A comparative analysis of Cartier’s and Tiffany&Co.’s strategies for brand story videos on their YouTube brand channels View count 2056

Jiyoun Hong

The Research Journal of the Costume Culture :: Vol.24 No.4 pp.498-510

DOI:https://doi.org/10.7741/rjcc.2016.24.4.498

Antecedents of attitudes toward counterfeit luxury fashion goods View count 2475

Hye-Jung Park

The Research Journal of the Costume Culture :: Vol.23 No.2 pp.310-325

DOI:https://doi.org/10.7741/rjcc.2015.23.2.310

The types and roles of domestic events by luxury jewelry brands analyzed based on articles during the period of 1990~2013 View count 1934

Jiyoun Hong, Nayoung Hong

The Research Journal of the Costume Culture :: Vol.22 No.5 pp.862-872

DOI:https://doi.org/10.7741/rjcc.2014.22.5.862

The characteristics of the development of ‘Tiffany’, the name of the luxury jewelry brands, in Korea as found in the newspapers during the period from the liberation to the 1989 View count 1572

Jiyoun Hong, Nayoung Hong

The Research Journal of the Costume Culture :: Vol.22 No.4 pp.595-604

DOI:https://doi.org/10.7741/rjcc.2014.22.4.595

The Role of Self-Construal and Emotionsin Younger Consumers’ Commitment to Luxury Brands View count 2321

Jiyoung Hwang^†, Jay Kandampully^*

The Research Journal of the Costume Culture :: Vol.20 No.4 pp.604-615

DOI:https://doi.org/10.7741/rjcc.2012.20.4.604